{
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  "path": "/luxury/watches/the-chaos-at-swatch-stores-isnt-poor-planning-its-marketing-genius-working-exactly-as-it-should",
  "publishedAt": "2026-05-19T08:30:00.000Z",
  "site": "https://www.t3.com",
  "tags": [
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  "textContent": "If you're looking to snag the cheapest Audemars Piguet out there, you'll need to find an open Swatch store.",
  "title": "The chaos at Swatch stores isn't poor planning – it's marketing genius working exactly as it should"
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