{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreiazf5huxi7vvt5iziz7btil6kuld62tihrch7kl5kndqfj7pyhzku",
    "uri": "at://did:plc:k7iegcisubm6y4urockenp3m/app.bsky.feed.post/3mfwawl2x3h72"
  },
  "path": "/2026/02/27/the-nfl-won-a-lawsuit-over-its-bluesky-ban-its-social-media-strategy-is-still-a-loser/",
  "publishedAt": "2026-02-27T23:07:36.000Z",
  "site": "https://www.techdirt.com",
  "tags": [
    "bluesky",
    "nfl",
    "twitter",
    "x",
    "blackouts",
    "exclusivity",
    "fans",
    "football",
    "social media"
  ],
  "textContent": "Full disclosure up front: I sit on the board of Bluesky. That said, I had absolutely no idea this lawsuit existed until recently. Which, honestly, tells you something about how much of a legal non-event it was. But the underlying story here—about the NFL treating social media the way it treats television broadcast rights—is worth […]",
  "title": "The NFL Won A Lawsuit Over Its Bluesky Ban. Its Social Media Strategy Is Still A Loser"
}