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  "path": "/on-this-gay-day-poet-allen-ginsberg-died-in-1997/",
  "publishedAt": "2026-04-04T16:01:00.000Z",
  "site": "https://www.outinperth.com",
  "tags": [
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    "On This Gay Day | The Grim Reaper ad aired for the first time",
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  "textContent": "Australia’s infamous “Grim Reaper” campaign aired on television for the first time on this day in 1987. The clip depicted everyday Australians as bowling pins while the messenger of death knocked them down with a bowling ball symbolising HIV. At a time when there were no successful treatments for the virus and infection rates were […]\n\nThe post On This Gay Day | The Grim Reaper ad aired for the first time appeared first on OUTinPerth.",
  "title": "On This Gay Day | The Grim Reaper ad aired for the first time"
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