{
  "$type": "site.standard.document",
  "description": "Your experience with some products starts as soon as start you tearing the shrink wrap around them. This is what happened to me last week. I just bought a MacBook and I had been second guessing my cho...",
  "path": "/blog/the-importance-of-packaging",
  "publishedAt": "2009-06-15T22:51:43.000Z",
  "site": "at://did:plc:k4tdr3iybw7ntu4c4dg64af7/site.standard.publication/3mn5s3qvnj22t",
  "tags": [
    "Apple",
    "Macbook",
    "packaging",
    "unboxing"
  ],
  "textContent": "Your experience with some products starts as soon as start you tearing the shrink wrap around them.\nThis is what happened to me last week. I just bought a MacBook and I had been second guessing my choice since I pressed the “Submit” button on the order form.\nA few days later, when I received the package from Apple, I was quite curious to see if my new laptop was worth all the money I paid for it.\nThe feeling I had when I opened the box was impressive: it was not because the package itself was nice to see, but because there was nothing between me and my laptop. I opened the box and the only thing I saw was my shiny new MacBook, without any additional clutter.\n\nIt was totally different from what I was used to: the previous laptop I bought came in a bulky cardboard box and I had to get rid of a ton of “READ THIS FIRST” papers before even being able to see my PC.\nEven if it’s not sufficient by itself to make a good product, packaging certainly made a huge contribution with my experience with my new MacBook.\nAlthough I was impressed by the stylish package, being logged in a couple of minutes after opening the box is what contributed most to my good impression.\n\nFor those of you that may be questioning, I’m not an Apple fanboy: I’m still spending most of my time on PCs. 😛\nUpdate: I just returned my MacBook to buy a new MacBook Pro, so I’m still waiting for a package from Apple.",
  "title": "The importance of packaging"
}