{
  "$type": "site.standard.document",
  "description": "Here’s an insightful excerpt from Jakob Nielsen’s Alertbox, September 21, 2009: Users don’t care about design for its own sake; they just want to get things done and get out. Normal people don’t love ...",
  "path": "/blog/better-not-to-forget-it-nielsen-on-users",
  "publishedAt": "2009-10-22T08:50:00.000Z",
  "site": "at://did:plc:k4tdr3iybw7ntu4c4dg64af7/site.standard.publication/3mn5s3qvnj22t",
  "tags": [
    "quote",
    "users"
  ],
  "textContent": "Here’s an insightful excerpt from Jakob Nielsen’s Alertbox, September 21, 2009:\nUsers don’t care about design for its own sake; they just want to get things done and get out. Normal people don’t love sitting at their computers. They’d rather watch football, walk the dog — just about anything else. Using a computer probably rates above taking out the trash, though.",
  "title": "Better not to forget it: Nielsen on users"
}