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  "path": "/hello-kitty-and-sanrio-labubu-plush-launch-next-week/?utm_source=rss&utm_medium=rss&utm_campaign=hello-kitty-and-sanrio-labubu-plush-launch-next-week",
  "publishedAt": "2026-03-06T18:00:00.000Z",
  "site": "https://www.siliconera.com",
  "tags": [
    "News",
    "Asia",
    "Europe",
    "Hello Kitty",
    "Japan",
    "Labubu",
    "Merchandise",
    "North America",
    "Pop Mart",
    "Sanrio",
    "Amazon storefront",
    "$39.99 each",
    "plush doll is $149.99",
    "Skullpanda line and _My Little Pony_",
    "Hello Kitty and Sanrio Labubu Plush Launch Next Week",
    "Siliconera"
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  "textContent": "Pop Mart and Sanrio announced a collection of Hello Kitty and friends Labubu plush pendant blind boxes of the character dressed as mascot characters and a large vinyl plush. Everything will launch on March 12, 2026. They aren’t on the Amazon storefront yet, but the official site has listings for both. The blind boxes will be $39.99 each, and the larger vinyl plush doll is $149.99.\n\nIn the case of the Hello Kitty and Friends plush pendant blind boxes, it features a Labubu dressed as the famous cat mascot, Cinnamoroll, Kuromi, My Melody, Pochacco, and Pompompurin. In each case, The Monsters character is wearing a hood or hat that resembles the Sanrio mascot and a matching outfit or dress. The secret character, which has 1/72 odds chance of appearing, is a classic Hello Kitty style one. Each one is about seven inches tall and features a keychain attached.\n\nThere are already photos showing how each one will look, which you can see below:\n\n\n\n\n\nImages via Sanrio and Pop Mart\n\nIn the case of the larger vinyl plush of the Popmart The Monsters character dressed as Hello Kitty, it is a more posable item. It stands at about 15 inches tall. Its arms and legs should be able to move. The Hello Kitty headband can be pulled down to use as a mask or eyemask or removed. The red overalls also have a Hello Kitty heart inside.\n\nHere’s how that looks:\n\n\n\n\n\nImage via Pop Mart and Sanrio\n\nThis is the second major crossover between Popmart characters and another IP in the last few weeks. The previous one involved the Skullpanda line and _My Little Pony_. That involved a collection of blind box plush pendants.\n\nThe Hello Kitty and friends Labubu Sanrio plush pendant blind boxes collection and the large vinyl plush doll will all launch on March 12, 2026.\n\nThe post Hello Kitty and Sanrio Labubu Plush Launch Next Week appeared first on Siliconera.",
  "title": "Hello Kitty and Sanrio Labubu Plush Launch Next Week"
}