{
  "$type": "site.standard.document",
  "description": "Everything you need to know to get the best possible testimonials from your clients — questions to ask, when to ask, and how to use them.",
  "path": "/resources/ultimate-testimonial-guide/",
  "publishedAt": "2020-02-04T22:19:45.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "textContent": "Co-authored by Meg Cumby and Kai Davis.\n\nTestimonials are an excellent piece of social proof — a way to build credibility and trust with prospective clients. But they typically don’t just come flying at you on their own. You have to be intentional about asking.\n\nAsking for feedback lets you uncover:\n\nWhat your client’s hesitations were before working with you\nHow the client benefited from your service\nIf your client would recommend your services to others\nAnd much, much more\n\nWith a few steps, you can turn pieces of customer feedback into powerful testimonials that support the benefits of your services and directly address objections that future customers may raise.\n\nThe number one lesson from this guide: The questions you ask — and the habit of regularly asking — are incredibly important. You need a regular, repeatable process for following up with a client and soliciting their feedback on the benefits of your work together. That’s exactly what this guide teaches.\n\n“You give a ton of solid info at no cost. I have been struggling with getting testimonials, and how to use them. So we’ve been sending out emails, asking two simple questions. And guess what, it works? If we don’t ask, we don’t get. You helped my small company feel good about asking for what we want. Thank you.”\n— Kim Lifton, President, Wow Writing Workshop\n\nAfter reading this guide, you’ll understand:\n\nWhy and how testimonials will help your business\nWhat makes a strong testimonial vs. a weak one — and how to upgrade\nThe different shapes and forms that testimonials can take\nWhy you should ask for testimonials instead of waiting\nHow to ask (it’s easier than you think)\nWhen is the best time to ask\nThe specific questions to ask a client to generate a strong testimonial\nWhat to do if a client goes non-responsive after agreeing\nHow to get results-focused testimonials\nHow to leverage testimonials in your work\n\nChapter Index\n\nWhy and how do testimonials help your business?\nWhy should you ask your clients for testimonials?\nWhat forms can a testimonial take? (at least six!)\nHow to make asking for a testimonial easier\nWhat questions should you ask?\nWhat if a client goes non-responsive?\nHow can you leverage testimonials in your work?\nHow to put together results-focused testimonials\nYour next steps — an action plan\n\nGet the PDF version\n\nWant to read it offline? Print it out and read it in your favorite chair, away from screens.",
  "title": "How to get POWERFUL client testimonials (without the awkwardness)"
}