{
  "$type": "site.standard.document",
  "description": "Whenever I'm doing a podcast tour for myself or working with a client on a Podcast Tour Action Plan, I focus on identifying relevant topics for...",
  "path": "/resources/refining-your-podcast-pitches/",
  "publishedAt": "2023-04-08T22:31:19.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "textContent": "Whenever I’m doing a podcast tour for myself or working with a client on a Podcast Tour Action Plan, I focus on identifying relevant topics for our audience. Enjoy this worksheet/questions that I go through with every client.\n\nCapturing your topics\n\nControversial Opinions\n\nList 2-3 controversial opinions that you have about your industry, target market, or discipline. Where are people doing it wrong?\n\nSolutions to Common Problems\n\nList 2-3 common problems that people in your industry frequently are experiencing. These can be large-scale problems or ‘triggers’ that indicate they’re about to experience the problem you can help them solve.\n\nArea of Expertise\n\nWhat are you an expert about? List 2-3 different areas of expertise that you have.\n\nRefining Your Topics\n\nList the topics that you brainstormed above here in the format:\n\nTitle — Short 1-2 sentence description. Think of this as a subheadline to the topic.\n\nRefining Your Pitches\n\nFor each pitch, we’ll want to go through a pass of refining the pitch to make it more interesting and exciting for the host that we’re pitching and the audience that’s listening. What sells?\n\nAnything quantifiable (“How we increased FOO by X% in Y months”)\nAnything that solves a problem (“How to get more clients in your pipeline”)\nAnything that’s actionable for the audience (“Do this today to BENEFIT”)\n\nWe’re going to go through three new drafts of each pitch:\n\nDraft One: Start with giving a passing nod to search engines.\n\nWhat is a 2-3 word keyword phrase you’d want this episode to come up for? Mix it into your pitch.\n\nDraft Two: Next, consider social media users. The pitch of the piece should be compelling to busy strangers.\n\nFeel free to get clickbaity. What would inspire someone to click on this in their timeline or newsfeed?\n\nDraft Three: Add a piece or two of flair.\n\nThe easiest way to do this is to add better words (change verbs or add adjectives), or replace dull words with ones that sparkle.\n\nRefined Pitches\n\nExcellent — now let’s finalize these refined pitches.\n\nControversial Opinions\n\nList 1-2 controversial opinions you have about your industry, target market, or discipline. Where are people doing it wrong?\n\nEpisode Title — Episode Description\nEpisode Title — Episode Description\nEpisode Title — Episode Description\n\nSolutions to Common Problems\n\nList 1-2 common problems that people in your industry frequently are experiencing. These can be large-scale problems or ‘triggers’ that indicate they’re about to experience the problem you can help them solve.\n\nEpisode Title — Episode Description\nEpisode Title — Episode Description\nEpisode Title — Episode Description\nArea of Expertise\n\nEpisode Title — Episode Description\nEpisode Title — Episode Description\nEpisode Title — Episode Description",
  "title": "Refining your podcast pitches"
}