{
  "$type": "site.standard.document",
  "description": "What separates successful consultants is knowing exactly who they serve and what problem they solve — here's the formula to tighten your positioning statement.",
  "path": "/articles/your-positioning-is-probably-too-broad-heres-how-to-fix-it/",
  "publishedAt": "2025-09-03T19:59:15.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "tags": [
    "Positioning and Pricing"
  ],
  "textContent": "Let’s talk about what separates successful consultants from everyone else.\n\nIt’s not talent.\nIt’s not connections.\nIt’s not even luck.\n\nIt’s knowing exactly who you serve and what specific problem you solve for them.\n\nMost consultants i meet sound like this:\n\n“I help businesses with their marketing challenges”\n\nOr\n\n“I do strategy consulting for b2b companies.”\n\nThat’s not positioning. That’s… vague hand-waving that avoids the question.\n\nHere’s what actual positioning looks like:\n\n”I help quilting stores increase their revenue from organic traffic by 30% through SEO”\n\nor\n\n”I help manufacturing companies cut warehouse costs by 15% using lean inventory systems”\n\nor\n\n“I help law firms double their referrals without spending a dime on marketing”\n\nSee the difference?\n\nSpecific market ✅\nSpecific outcome ✅\nSpecific problem solved ✅\n\nWhen these elements start to come together, three things start to happen:\n\nProspects you speak with immediately know if you’re for them\nYou can charge more (because you’re not competing on price anymore)\nReferrals happen easier (“Oh, you need help with converting trials into paying customers? I know exactly who to call: Kareem at TrialToPaid.com” — Read his testimonial about our coaching work together here)\n\nThe formula is super specific — you’ve probably seen it before.\n\nI help by \n\nHere’s where people screw this up:\n\nThey go too broad because they’re afraid of missing opportunities.\nThey focus on finding a perfect positioning statement instead of finding a slightly better positioning statement and end up doing nothing\n\nWrong moves, both of them.\n\nThe riches are in the niches, but you can’t go from vague hand-waving to pitch-perfect positioning overnight.\n\nIt takes:\n\nTalking with your customers, prospects, and audience\nLearning about their needs and problems\nReflecting those needs and your solutions in your messaging.\n\nYour turn: I want to hear from you\n\nEmail me tell me your answers as best as you can:\n\nWhat market do you serve?\nWhat problem are your clients in that market looking to solve?\nWhat specific outcome do you help your clients achieve by solving that problem?\n\nI’ll share feedback on how to sharpen whatever you share 👀\n\nExcelsior!\n\nKai\n\nPS: If you’re thinking “but Kai, I work with a lotta different types of clients…” that’s exactly why you need this exercise!",
  "title": "Your positioning is probably too broad (here's how to fix it)"
}