{
  "$type": "site.standard.document",
  "description": "Implementation-focused productized services are the easiest to launch and sell — start by finding something you've done multiple times and enjoy doing more of.",
  "path": "/articles/productized-services-strategy-or-implementation/",
  "publishedAt": "2019-06-15T02:20:25.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "tags": [
    "Positioning and Pricing"
  ],
  "textContent": "A productized service can be focused on strategy, on implementation, or on strategy + implementation.\n\nThe easiest productized services to start with, market, and sell are ones that are focused on implementation.\n\nWhy?\n\nBecause when your service is implementation focused, you’re taking work off of the client’s plate. They don’t need to worry about Doing The Thing.\n\nBecause you’re offering your implementation-focused service at a fixed price, you’re seen as a less risky option than other consultants. Your client doesn’t need to ever worry about going over budget.\n\nLooking to get started offering a productized service? Here’s an easy way to start:\n\nTake a look at projects you’ve done in the past\n\nIdentify a small thing, something that you’ve done multiple times and would enjoy doing more of\n\nOffer that as a productized service with a fixed price, timeline, outputs, and outcomes\n\nExcelsior!\n\nKai",
  "title": "Productized Services: Strategy or Implementation?"
}