{
  "$type": "site.standard.document",
  "description": "Use 'The Magic Google Search' to find every podcast and guest post a competitor or colleague has appeared on — then use that list as your outreach target.",
  "path": "/articles/magic-google-search/",
  "publishedAt": "2016-08-08T13:10:45.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "tags": [
    "Outreach and Email"
  ],
  "textContent": "Where (and how) do you find these blogs and podcasts to guest on?\n\nStalking Your Colleagues\n\n“Stalking Your Colleagues” is my favorite method to prospect for sites for outreach.\n\nI do it using what I call “The Magic Google Search“\n\nYou can use a custom Google Search to hunt down guest posts or podcasts that a colleague or competitor has appeared on.\n\nFirst, draft up a list of your colleagues in the industry and competitors in the industry (just 3-5 of them to start)\nThen, use one of the following Google searches (or modifications thereof) to find potential sites to approach and pitch\n\nPodcast Google Search\n\n“INFLUENCER NAME” (intext:podcast OR intitle:podcast OR inurl:podcast OR inurl:episode) -site:INFLUENCERHOMEPAGE.com\n\nGuest Post Google Search\n\n“INFLUENCER NAME” (intext:gust OR intitle:guest OR in- text:guest author OR intext:guest post) -site:INFLUENCERHOMEPAGE.com\n\nLet’s break this down:\n\n“INFLUENCER NAME“ tells Google who we’re ‘stalking’\nThe part (between parentheses) tells google specific criteria to look for. For the first search we’re saying “Only show results that have the word “Podcast” in the text of the page, in the title of the page, or in the url of the page — oh and also show results that have the word “Episode” in the URL)\nThe -site:INFLUENCERHOMEPAGE.com part tells Google to ignore the influencers homepage\n\nSo, to use either of these searches:\n\nReplace INFLUENCER NAME with the name of the person you’re stalking\nReplace INFLUENCERHOMEPAGE.com with the URL of their homepage. If they have multiple homepages, include -site:INFLUENCERHOMEPAGE.com multiple times\n\nHere’s an example using me\n\nExample Magic Google Search\n\n“Kai Davis” (intext:podcast OR intitle:podcast OR inurl:podcast OR inurl:episode) -site:kaidavis.com -site:outreachsite.wpengine.com\n\nSearching By Niche\n\nYou could also modify either of these by replacing “Influencer Name” with , so if you want to find podcasts for freelancers, you’d search\n\nFreelance (intext:podcast OR intitle:podcast OR inurl:podcast OR inurl:episode)\n\nLooking for a tool to help with this? You’ll love The Magic Google Search for Podcasts.\n\nQuestions? Ask me over here!",
  "title": "The Magic Google Search"
}