{
  "$type": "site.standard.document",
  "description": "It’s never too late to follow up — even on a very old conversation. Send it without apology, let the other person say no, and you’ll win more deals.",
  "path": "/articles/its-never-too-late-to-follow-up/",
  "publishedAt": "2020-02-10T18:48:46.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "tags": [
    "Outreach and Email"
  ],
  "textContent": "I’m a bit of a follow-up fanatic. When you follow-up with past clients, lost leads, contacts, and colleagues, you’ll find that you\n\nwin more deals\nfight the resistance\nbuild stronger relationships\nget better at the art and craft of follow-up\n\nYou’re playing to win at business - not to avoid losing - so you want to bias yourself towards taking action. Following-up with leads, clients, etc. is a powerful action to take.\n\nBe persistent in your follow-up, especially with a lost lead or a past client. When you follow-up, you’re creating an opportunity for the recipient to renew their interest in working with you.\n\nThere is a lot of value in being more assertive with your follow-up.\n\nYour friend Kai encourages you to send more follow-up emails and follow-up more frequently.\n\nMore follow-up gives you more chances to catch them at the right time and more opportunities to have a conversation.\n\nHowever, there is value in being cautious with your follow-up, dear reader.\n\nYour friend Kai doesn’t advocate for you to send a daily follow-up email. That’s too much follow-up.\n\nWhat if the conversation is… very old?\n\nBe shameless. Send your follow-up email. Don’t apologize. You’re here to do business and resume the conversation.\n\nIf you find an email deep in your inbox that you missed replying to, send that reply and follow-up. If it’s too late, the recipient will let you know.\n\nIf you talk yourself out of sending that follow-up email, you have let the resistance win.\n\nWant to get better at your follow-up? Check out The Outreach Blueprint (/outreach-blueprint/). In The Outreach Blueprint, you’ll learn how to craft your follow-up emails, send polite + proactive follow-up, and use the included templates to accelerate your follow-up.\n\nExcelsior!\n\nKai",
  "title": "It’s never too late to follow-up"
}