{
  "$type": "site.standard.document",
  "description": "Kurt Elster's advice on getting started with paid roadmapping: if you were going to write the proposal for free anyway, why not charge even $100 for it?",
  "path": "/articles/if-you-were-gonna-write-the-proposal-for-free-anyway-why-not-just-try-charging-any-amount-of-money-for-it/",
  "publishedAt": "2020-10-28T15:59:27.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "tags": [
    "Getting Clients"
  ],
  "textContent": "I sat down with Kurt Elster of Ethercycle and The Unofficial Shopify Podcast to talk with him about roadmapping.\n\nOur conversation is jam-packed full of value (and you get the video + full human-powered transcript with *Quick Start Roadmapping: /roadmapping/).\n\nKurt and I covered a *lot of ground in this conversation. Here are some questions and topics we dive into:\n\nWhen did Kurt start using roadmapping within his agency?\nWhat objections has Kurt received from clients when he recommends a roadmap as that best step to start working together?\nHow does Kurt overcome leads and clients not seeing the value of a roadmap?\nHow does Kurt price roadmapping?\nKurt’s thoughts on pricing roadmapping vs. value-pricing roadmapping\n\nBut this one is a question and answer I want to share with you right now. I asked Kurt:\n\nWould you recommend roadmapping to freelancers and consultants?\n\nAnd his answer is 🔥 💯:\n\nYes, if you see the opportunity for it, sure.\nIf you’re not confident with it, start at charging 100 bucks for it. It still works as a tripwire. Well, probably like 500 bucks would be a good minimum. But why not?\nIf you were gonna write the proposal for free anyway, why not just try charging any amount of money for it?\nAnd the moment you see that someone says, “Yes, sure I’ll pay for that,” and then doesn’t freak out upon receiving it, that will give you the confidence to charge fair compensation.\n\nIf you want to add paid discovery — roadmapping — to your service offerings and advance towards charging for proposals, then you want to snag your copy of Quick Start Roadmapping (/roadmapping/), including all the essentials you need to get a quick start selling roadmapping:\n\nThe Book: Quick Start Roadmapping. A step-by-step process to offer, sell, and deliver paid discovery sessions to understand what problem your client is facing. (PDF, ePub, and Mobi format).\nRoadmapping Resource Library. With this library full of agendas, templates, and standard operating procedures, you’ll have everything you need to get started selling roadmaps.\nVideo Interview: Kurt Elster on Roadmapping at Ethercycle. Watch this video interview (and read the transcript) with Kurt Elster — the owner of the Shopify agency Ethercycle — and learn how he provides paid roadmapping discovery services to his clients.\nWebinar: Roadmapping Overview. Watch this 50-minute pre-recorded Webinar (with Q&A) and get a detailed overview of the Roadmapping process, plus answers to common questions.\nRoadmapping Questionnaire Template (with Video Walkthrough). The Roadmapping Questionnaire is key to the entire Roadmapping process. With your purchase, you’ll receive a Roadmapping Questionnaire Template to use as a starting point, as well as a swipe file full of recommended questions to mix and match.\n\n👉 Grab your copy here /roadmapping/\n\nExcelsior!\n\nKai",
  "title": "“If you were gonna write the proposal for free anyway, why not just try charging any amount of money for it?”"
}