{
  "$type": "site.standard.document",
  "description": "Read your homepage out loud — it’s the fastest way to catch copy that sounds off, has edit errors, or no longer represents how you actually work.",
  "path": "/articles/how-to-make-your-homepage-a-more-effective-salesperson/",
  "publishedAt": "2023-02-14T01:09:07.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "tags": [
    "Marketing and Growth"
  ],
  "textContent": "Your homepage is the face of your website, and it’s the first page most of your visitors see. And it has an important job when it comes to your SEO.\n\nI like to think of a website’s homepage as a computerized salesperson that doesn’t need to eat, sleep, or use the bathroom.\n\n24/7, your homepage is there to share your business’ marketing message with the world.\n\nIt answers questions, points people to relevant services and products, and shares your published content with visitors.\n\nSo, is it doing its job?\n\nIs your homepage an effective salesperson for your website? How can you even tell?\n\nAnd what steps can you take to improve your homepage and make it a more effective salesperson?\n\nTip #1: Read through your homepage out loud\n\nWhenever I do a website teardown (/services/teardown/), I start by reading through the homepage aloud. You can do that yourself and find a lot of copywriting issues:\n\nOpen up your homepage and a notepad app\nRead through the content top to bottom out loud\nWrite down and note the places where your copy sounds weird/off/out of date\nThen fix those issues\n\nSeriously, it’s as simple as that.\n\nOver the years, I’ve found that this is a super effective way to catch those little bits of copy that sound weird, have edit-induced typos, or or have errors that the brain and eye automatically gloss over.\n\nThe critical bit is reading the homepage out loud. That forces you to stop and process the homepage as you read and speak. That gets your brain going on the copy in more and different ways, so you can find those tricky bits that the eye alone will gloss over.\n\nYou can get more advance if you like. You can record yourself as you read your homepage’s text out loud. That way, you can scrub through your recording, get back to specific bits, and reference what you were saying.\n\nExcelsior!\n\nKai\n\np.s., Looking for actionable ‘fix this now, fix this later’ marketing advice on your homepage and the rest of your site? You’re looking for a Website Teardown: kaidavis.com/services/teardown/.",
  "title": "How to make your homepage a more effective salesperson"
}