{
  "$type": "site.standard.document",
  "description": "A 50,000-foot view of podcast touring: build a targeted prospect list, write a pitch with three topic ideas, send it, and follow up persistently every week.",
  "path": "/articles/how-to-get-on-podcasts/",
  "publishedAt": "2019-01-01T00:00:00.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "tags": [
    "Outreach and Email"
  ],
  "textContent": "It’s the year of our lady two thousand and nineteen and the most common question that your friend Kai gets asked is a riff on\n\nHow do I get on podcasts? I want to do a podcast tour!\n\nWhich, honestly, is a great question.\n\nPodcast guesting continues to be a great way to reach a market and audience, demonstrate your expertise, promote your book/product/services, and grow your audience and leads.\n\nToday? Let’s talk about, at a 50,000 ft view, how to get on podcasts.\n\nA podcast tour is similar to any other outreach-based marketing campaign\n\nFirst, make a list of prospects\n\nYou want your prospect list to be a small, targeted list of up to a dozen or so shows. You want these prospects to be podcasts that\n\nAccept guests\nMatch the target market you want to reach\nAre currently publishing and releasing new episodes\nMatch your current expertise, positioning, and specialization\n\nWhy just a dozen? Because you don’t want to overwhelm yourself.\n\nAs always, there’s an article from me in the archives to help you make a list of podcast prospects: Podcast Prospecting.\n\nThen, write your pitch\n\nYou want to have three or so topic ideas to share with the podcast, similar to\n\nI can help teach your audience about\nTOPIC A:\nTOPIC B:\nTOPIC C:\nWhich topic would they be most interested in?\n\nBy putting in three topics, you transform your pitch from a yes/no choice (“Do I have this guest on… or not?”) to a selection of yeses (“Which of these topics do I want this guest to explore?”)\n\nIn my half-decade plus of helping clients get on podcasts, a selection of yeses helps — a lot.\n\nHere’s an article from the vault on “How do you write an email to get on a podcast?” — Podcast Outreach Email.\n\nNext, send your pitch to the podcast hosts\n\nThis step is all about taking action. Take your prospects and send them your email pitch.\n\nFinally, remember to follow-up\n\nYou need to develop a habit of persistently, politely following-up every week until you get a “yes” or a “no thanks.”\n\nYour outreach isn’t done when you hit “send” on your first email. That’s just the start of your campaign.\n\nIf the host doesn’t respond to your first email, it doesn’t mean that they aren’t interested. It means they’re busy and didn’t (yet) have time to respond to your message.\n\nYou need to follow-up. 90% of your success will come from your follow-up. After all, if you don’t follow-up, how important could your message be?\n\nHere’s an article to help inspire you to become a follow-up fanatic: Follow Up.\n\nWe’ll dive in and answer your questions, like:\n\nWhat should you say in your initial email?\nWhat do you say in your follow-up emails?\nHow often should you follow-up?\nWhat should you include in your pitches?\nAnd, most importantly, how do you find a list of podcast hosts to reach out to?\n\nExcelsior!",
  "title": "How to get on podcasts"
}