{
  "$type": "site.standard.document",
  "description": "Most email outreach fails because it leads with big asks, a high-volume spray approach, and ‘I focus’ messaging — here’s what to do instead.",
  "path": "/articles/how-to-do-email-outreach-without-making-all-the-usual-mistakes/",
  "publishedAt": "2023-01-09T22:06:00.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "tags": [
    "Outreach and Email"
  ],
  "textContent": "Let’s talk about a topic near and dear to my marketing heart.\n\nOutreach marketing. Specifically, email outreach.\n\nEmail outreach is one of the most impactful skills you can learn to grow your business.\n\nBy taking a little time, sending a few emails, and working to stimulate conversations, you can connect with people in your niche and unlock new opportunities, like:\n\nCollaboration opportunities\nMarket research conversations\nInterviews that reach your ideal buyers\nAnd potentially even sales opportunities with new leads\n\nIt’s a powerful marketing channel. And all you need to get started is an email address and an ideal buyer you’re trying to reach.\n\nBut!\n\nLots of people could do email outreach much better. Most people focus on the following in their outreach:\n\nImmediate ‘Big Asks,’ like “you should hire us IMMEDIATELY for this project.”\nA numbers-based (low-reply-rate) approach, where they email 500 or 1,000 people hoping to get back 10 or 15 replies.\nTalking about themselves (an “I Focus”) instead of talking about/to the person they’re emailing (a “You Focus”).\n\nAnd so, when we’re on the receiving side of this ‘quality’ email outreach, we’re left with a bad taste in our mouths because, well, most of this outreach is useless junk that clutters up our inboxes.\n\nOutreach doesn’t have to be icky — spammy — to work.\n\nYou can get much better results by investing a little time into your outreach.\n\nMake lazy choices? You’ll blend in with the mediocre masses.\nSpend a little more effort to be half-decent with your outreach? You’ll stand out.\n\nOptimizing your email outreach is best with a ‘min effort, max reword’ mindset.\n\nWhat small, tiny, low-effort changes can you make that will set you apart from the masses?\n\nMore on those minimum effort changes to maximize your email outreach in tomorrow’s letter. (That’s part of what I cover in The Outreach Blueprint: kaidavis.com/products/outreach-blueprint/).\n\nExcelsior!\n\nKai",
  "title": "How to do email outreach (without making all the usual mistakes)"
}