{
  "$type": "site.standard.document",
  "description": "Turn a long client testimonial into a mini-case study by adding context about the problem, the results, and a call-to-action — then publish it as its own page.",
  "path": "/articles/get-more-impact-out-of-your-client-testimonials-by-turning-them-into-mini-case-studies/",
  "publishedAt": "2023-01-17T23:35:42.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "tags": [
    "Marketing and Growth"
  ],
  "textContent": "In the free guide I co-authored with Meg Cumby on “How to get POWERFUL client testimonials (without the awkwardness),” we include a chapter on the different forms a testimonial can take ([](/resources/ultimate-testimonial-guide/what-forms-can-a-testimonial-take/)/resources/ultimate-testimonial-guide/what-forms-can-a-testimonial-take/).\n\nWe call out six different approaches to consider for your social proof.\n\nToday, I found a new one to add to the guide.\n\nIf you collect a long text testimonial (like example #3 here or Jakub’s success story from yesterday), you can create a neat mini-case study with some work.\n\nTake that long-form testimonial.\nWrite up surrounding contextual details that help tell the story of the testimonial (i.e., triggering problem, client’s results, call-to-action)\nPublish all of that as a single page on your website\n\nHere’s an example of this approach for a recent SEO + growth client over at my Double Your Ecommerce venture: [](https://doubleyourecommerce.com/we-saw-a-significant-increase-in-traffic-to-our-website-and-online-sales/)https://doubleyourecommerce.com/we-saw-a-significant-increase-in-traffic-to-our-website-and-online-sales/.\n\nI love this approach because it’s a way to get more mileage from one testimonial. A testimonial doesn’t need to only live on a single service page and then be forgotten. You can use the content of the that testimonial in other pieces of content, like so.\n\nDo you collect testimonials from your clients after a project? Tap reply and let me know.\n\nExcelsior!\n\nKai",
  "title": "Get more impact out of your client testimonials by turning them into mini-case studies"
}