{
  "$type": "site.standard.document",
  "description": "About 60% of people never send a follow-up email — which means the single easiest way to get more replies is simply to follow up once or twice.",
  "path": "/articles/follow-up-friendly/",
  "publishedAt": "2020-04-07T17:43:39.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "tags": [
    "Outreach and Email"
  ],
  "textContent": "A few months ago, I decided to run a little test to see how active people were at sending follow-up emails.\n\nWhenever I received a marketing or sales outreach email, I’d wait a week or two before replying and see if they followed up.\n\nThe results from this back-of-the-envelope test:\n\nMost people (~60%) don’t send a follow-up email, even when they’re explicitly emailing to ask for an answer/deal/link/conversation/etc.\nOf those who did send a follow-up, a majority of them sent 1-2 emails with a basic and not that relevant “Did you get that email I sent?” template.\nThe remaining few people sent relevant follow-up emails that built on their ask, helped overcome objections, and continued for ~2-4 additional emails.\n\nSo, why don’t people follow-up?\n\nTypically, it’s one of three reasons.\n\nThey’re time-constrained and sending a single email (without follow-up) is all they have the capacity for\nThey’re worried about getting a ‘no’ (or even a ‘no-reply’), and The Resistance convinces them that sending just a single email is less scary than sending a follow-up email or two and getting a ‘Not a fit for me, thanks’ reply.\nThey don’t know any better. The idea that the most useful thing to do if you don’t get a response is to send another email can be a bit of a square peg in a round hole. (Isn’t it rude to send a second email? Nope, it’s proactive + demonstrates your interest).\n\nAlas, most people will continue to not follow-up, which is a shame. Sending a follow-up email is one of the most straightforward steps you can take to get more replies.\n\nAll you need to do is:\n\nSend your first email\nWait a few days to see if they reply\nIf they don’t, send them your first follow-up email\n\nBy the way, if you want to get more clients through email outreach (and follow-up), then you’ll want to check out The Outreach Blueprint. You’ll get the framework, strategy, and templates you need to succeed.\n\n/outreach-blueprint/\n\nExcelsior!\n\nKai",
  "title": "Follow-up Friendly"
}