{
  "$type": "site.standard.document",
  "description": "Before chasing more clients and revenue, ask why — because firing bad clients and doubling down on what works is often more valuable than growing for its own sake.",
  "path": "/articles/do-less/",
  "publishedAt": "2017-12-06T17:37:25.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "tags": [
    "Business Operations"
  ],
  "textContent": "I keep a list of directives on my computer. They’re directives to live by, consult, modify, and adapt, as necessary. The order is irrelevant (#28 is as important as #1); however, these are the top three.\n\nTreat yourself with love.\nDo less.\nWhat if it were easy?\n\nLet’s talk about Directive #2: “Do Less.”\n\nThere is an obsession with doing more, more, and more.\n\nWhere is the voice saying “If you’re comfortable with where you are, the projects you’re working on, the clients you’re working with, if you’re enjoying all of that, just keep on doing what’s working and forget ‘more’”?\n\nI want to help you get more clients, better clients, higher paying clients — but only to the extent that more, better paying, higher paying clients let you take time off to spend doing the things you enjoy doing in this world. Time spent on hobbies. relationships, and activities outside of work.\n\nThere is this invisible script — this mind rot *— that I see infesting the minds of many business owners. The mind rot of ‘More!’\n\nWe need *more clients!*\nWe need *more revenue!\nWe need **more subscribers!\n\nTo which I, often, respond: why?\n\nGrowth is good. But growth’s for growth’s sake — I don’t buy it.\n\nIf you’re happy with where you are, with where your business is, with how you’re doing as a business owner, why focus on doing more? What do you actually gain by doing more? What would more clients, more revenue, or more prospects actually mean for your business? What would change in your life as a result of that growth?\n\nIf the answer is ‘I don’t know,’ then why not do less?\n\nCalculate who your least profitable clients are. Fire them. Make space to work on your business\nIdentify your least profitable service offerings. Stop offering them. Delete them from your website. You don’t do that anymore.\nFigure out the most profitable, most successful marketing channels for your business. Double down on those. Exclude the new hotness.\n\nLet me leave you with this pair of questions to think on. Email me (kai@kaidavis.com) and share your thoughts and answers, if you’d like.\n\nWhat is your vision of a successful business for 2018? What does that look like for you?\nWhat’s one thing you’re currently doing that you feel you don’t need to?",
  "title": "Do Less"
}