{
  "$type": "site.standard.document",
  "description": "To get replies to your emails, stop asking ‘What are your thoughts?’ and give the other person a specific, clear next action to take instead.",
  "path": "/articles/damn-fine/",
  "publishedAt": "2019-09-13T02:20:46.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "tags": [
    "Outreach and Email"
  ],
  "textContent": "If you’re looking to get a reply to your emails (to a leads, client, etc.) then include instructions on what to do next.\n\nDon’t just ask, “What are your thoughts?” and wait by the inbox.\n\nGive the other person a specific next action to take:\n\nIf you’re interested in working together, just hit reply and say “I’m in!”\nAfter that, I’ll reply with details about the next steps. I’ll need to hear back from you by 5 PM this coming Monday.\n\nThat’s an excerpt of one of the ten tips to help you write better emails included with Damn Fine Emails.\n\nDon’t settle for ‘good enough’ when you’re writing an email. Learn how to write Damn Fine Emails.\n\nExcelsior!\n\nKai",
  "title": "Damn. Fine?"
}