{
  "$type": "site.standard.document",
  "description": "Narrow, specific positioning — 'I help fence contractors get more leads' — is the most powerful marketing move you can make, and here's exactly why it works.",
  "path": "/articles/being-x-for-y-is-the-best-marketing-hack/",
  "publishedAt": "2023-03-07T02:55:09.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "tags": [
    "Positioning and Pricing"
  ],
  "textContent": "I came across this tweet from @randfish (founder of SparkToro) and wanted to share it here, because it’s spot on.\n\nhttps://twitter.com/randfish/status/1632835507888726016\n\nYour goal with your positioning should be to have that same level of focus as Dave: “I help fence contractors get more leads.”\n\nThe more narrow and specific you make your positioning, the more impactful it’ll be.\n\nBut impactful to whom? And impactful in what ways?\n\nImpactful to your target market\n\nWhen they come across you, they’ll say, “Oh, woah, they’re for people like me.” That’s a powerful effect to add to your marketing. You aren’t for everyone, you’re just for them.\n\nImpactful to yourself\n\nA crispy positioning statement like this (“I help fence contractors get more leads”) acts as a focusing lens for your own marketing.\n\nI don’t know Dave from the example tweet/linkedin profile, but we can suppose he might ask himself at times, “Does this marketing opportunity get me closer to more fence contractors?” And if the answer is yes, he can pursue that opportunity.\n\nExcelsior!\n\nKai",
  "title": "\"Being X for Y is the best marketing hack\""
}