{
  "$type": "site.standard.document",
  "description": "Good follow-up emails, like a perfect avocado, need to be just right — not too short, not too long, not too early, not too late.",
  "path": "/articles/avocado-toast-follow/",
  "publishedAt": "2017-06-16T10:53:03.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "tags": [
    "Outreach and Email"
  ],
  "textContent": "I love avocado toast. I love avocados. They’re all that I’m eating here in Puerto Rico. In fact, here’s my breakfast.\n\nMahi Mahi on a bed of Avocado\n(That’s Mahi Mahi on a bed of avocado the size of my HAND)\n\nI also wrote you a poem:\n\nRoses are red,\nviolets are blue\nAvocado toast\nis like follow up for you\n\nWhy you might ask?\n\nHow can this vegetable (fruit? (nectar of the gods that grows on trees?)) relate to follow up?\n\nThe best avocados are ripened to perfection. Not too hard, not too soft, not too spoiled.\n\nYour follow up emails should be the same.\n\nNot too short.\n\nNot too long.\n\nNot too early.\n\nNot too late.\n\nPerfect.\n\nDo you feel like your follow up emails are hard-as-an-avocado rock? Or a soggy, mushy mess?\n\nGet my book on follow up emails: http://outreachblueprint.com.",
  "title": "What avocado toast has to do with follow up"
}