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  "path": "/film/2026/how-oscar-campaign-styles-shaped-this-years-winners/",
  "publishedAt": "2026-03-18T12:00:00.000Z",
  "site": "https://www.goldderby.com",
  "tags": [
    "Film",
    "Oscars",
    "Amy Madigan",
    "FYC",
    "Jessie Buckley",
    "Michael B. Jordan",
    "Oscars 2026",
    "Sean Penn",
    "Timothée Chalamet"
  ],
  "textContent": "Michael B. Jordan and Jessie Buckley leaned into a traditional strategy, while Amy Madigan stayed true to her authenticity.",
  "title": "How wildly different Oscar campaign styles shaped the 2026 race, from Timothée and Sean to Jessie and Amy"
}