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  "path": "/article/3094694/the-mac-just-posted-its-best-launch-week-ever-with-non-mac-users.html",
  "publishedAt": "2026-03-20T15:42:37.000Z",
  "site": "https://www.macworld.com",
  "tags": [
    "Mac, MacBook",
    "Macworld",
    "MacBook Neo",
    "posted",
    "X/Tim Cook",
    "M5 MacBook Air",
    "M5 Max MacBook Pro",
    "Windows fatigue",
    "X millionth song sold on iTunes",
    "hopefully benefit",
    "Mac mini",
    "Mac Studio",
    "touchscreen MacBook Pro",
    "@macworld.com",
    "macbookneo",
    "♬ original sound – Macworld – Macworld",
    "$595 at  Amazon",
    "$597 at  Walmart",
    "$599 at  Apple",
    "Apple MacBook Neo review",
    "$1,049 at  Amazon",
    "$1049 at  B&H",
    "$1049 at  Walmart",
    "Apple 13-inch MacBook Air (M5, 2026) review",
    "$1299 at  Apple",
    "$2071 at  Walmart",
    "$2,149 at  Amazon",
    "$2149 at  B&H",
    "$3642 at  Walmart",
    "$3,849 at  Amazon",
    "$3849 at  B&H",
    "Apple 16-inch MacBook Pro (M5 Max, 2026) review"
  ],
  "textContent": "Macworld\n\nIt’s been a couple of weeks since Apple dropped the bombshell that is the $599 MacBook Neo, and there is still a lot of buzz about it, based on the feedback we’ve seen here at Macworld. On Friday, we got a sense from Apple on what the response has been.\n\nOn X, Apple CEO Tim Cook posted a quick message, stating, “Mac just had its best launch week ever for first-time Mac customers. We love seeing the enthusiasm!”\n\n\n\n\n\nX/Tim Cook\n\nCook didn’t specifically say the “enthusiasm” was because of the MacBook Neo, but it’s easy to infer that it is. Cook has never posted such a message after a Mac release, although Apple often makes some sort of vague statement during its quarterly results announcements that it is encouraged by the number of first-time buyers. Apple also released a new M5 MacBook Air and the M5 Pro and M5 Max MacBook Pro, so it’s possible Cook’s message includes those Macs as well. Possible, but not probable.\n\nMacBook Neo remains difficult to get on Apple’s online store, with some colors showing a mid-April ship date. Apple stopped revealing actual units sold (as specific numbers or even in a general sense) years ago, so we may never know how many MacBook Neos are being sold.\n\nRegardless, there seems to be genuine momentum with the laptop, thanks to Windows fatigue and a U.S. economic sentiment where people want more value for their dollar. Maybe we’ll start to see proclamations of units sold, like when we heard about the X millionth song sold on iTunes–such announcements can create a bandwagon effect to let people know that the Neo is gaining wide acceptance.\n\nIn any case, there’s new “enthusiasm” for the Mac, and we as users will hopefully benefit. We still have updates to the Mac mini and Mac Studio coming soon, and then there’s the touchscreen MacBook Pro later this year. It’s only going to get better, folks.\n\n> @macworld.com\n>\n> Neo cures crapware #macbookneo\n>\n> ♬ original sound – Macworld – Macworld\n\n##  Apple MacBook Neo\n\nPrice When Reviewed:  $599\n\nBest Prices Today:  $595 at  Amazon$597 at  Walmart$599 at  Apple\n\nRead our full \n\t\t\t\t\t\t\tApple MacBook Neo review \t\t\t\t\t\t\n\n##  Apple 13-inch MacBook Air (M5, 2026)\n\nPrice When Reviewed:  From $1,099\n\nBest Prices Today:  $1,049 at  Amazon$1049 at  B&H$1049 at  Walmart\n\nRead our full \n\t\t\t\t\t\t\tApple 13-inch MacBook Air (M5, 2026) review \t\t\t\t\t\t\n\n##  Apple 15-inch MacBook Air (M5, 2026)\n\nPrice When Reviewed:  $1299\n\nBest Prices Today:  $1299 at  Apple\n\n##  Apple 14-inch MacBook Pro (M5 Pro, 2026)\n\nPrice When Reviewed:  $2,199\n\nBest Prices Today:  $2071 at  Walmart$2,149 at  Amazon$2149 at  B&H\n\n##  Apple 16-inch MacBook Pro (M5 Max, 2026)\n\nPrice When Reviewed:  $3,899\n\nBest Prices Today:  $3642 at  Walmart$3,849 at  Amazon$3849 at  B&H\n\nRead our full \n\t\t\t\t\t\t\tApple 16-inch MacBook Pro (M5 Max, 2026) review \t\t\t\t\t\t",
  "title": "The Mac just posted its ‘best launch week ever’ with non-Mac users"
}