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  "path": "/article/3073997/apple-march-2026-event-live-blog.html",
  "publishedAt": "2026-03-02T12:10:11.000Z",
  "site": "https://www.macworld.com",
  "tags": [
    "iPad, iPhone, Mac",
    "Macworld",
    "AirTag 2",
    "“big week” of announcements",
    "Bloomberg’s Mark Gurman",
    "reports",
    "expects a “major rush” of customers",
    "iPhone 17e",
    "M4 iPad Air",
    "A19 iPad",
    "M5 Pro/Max MacBook Pro",
    "M5 MacBook Air",
    "Mac Studio",
    "Studio Display",
    "Facebook",
    "Threads",
    "Bluesky"
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  "textContent": "Macworld\n\nAside from the launch of the AirTag 2 last month, it’s been a quiet year for Apple so far. But all that’s about to change this week. On Wednesday, Apple will hold a “special experience” in London, Shanghai, and New York City following a “big week” of announcements that all kick off on Monday.\n\nMacworld will be on site in New York City for whatever Apple has planned, but until then, we’ve got two days of announcements. So stay tuned to this page for full coverage all week long.\n\nApple\n\n## Apple March ‘experience’ event: Latest rumors\n\n**High demand expected:** According to Bloomberg’s Mark Gurman, Apple expects a ‘major rush’ of customers at its stores following this week’s announcements.\n\n**‘Incredible value’:** Gurman reports that Apple believes its new MacBook is “incredible value” and that it will “drive a serious number of switchers from Windows machines and Chromebooks.”\n\n4 mins ago, By Michael Simon\n\n### First products expected at 9 am ET\n\nBased on previous announcements, we expect Apple to unveil the first of its new products on Apple.com at 9 am ET (6 am PT/2 pm GMT). So stay tuned!\n\nLink copied\n\nSHARE\n\n37 mins ago, By Michael Simon\n\n### A MacBook under $599?\n\nBloomberg’s Mark Gurman reports that Apple believes its new MacBook is “incredible value” and that it will “drive a serious number of switchers from Windows machines and Chromebooks.” This could just be Apple’s own hype machine at full tilt, but it could also signal that the new MacBook will be cheaper than we think. Could $499 be possible?\n\nLink copied\n\nSHARE\n\n38 mins ago, By Michael Simon\n\n### Apple Stores ready for big crowds\n\nAccording to Bloomberg’s Mark Gurman, Apple expects a “major rush” of customers at its stores following this week’s announcements. I assume that’s because everyone will want to check out the new low-cost MacBook, because I doubt people will be rushing to get a look at the M4 chip in the iPad Air.\n\nLink copied\n\nSHARE\n\n39 mins ago, By Michael Simon\n\n### Apple March 'experience' event: What to expect\n\nWhile Apple is promising a week of announcements, that really just means Monday, Tuesday, and Wednesday. But those three days will be filled with lots of new products. We’re expecting numerous updates to existing devices, including:\n\n  * iPhone 17e\n  * M4 iPad Air\n  * A19 iPad\n  * M5 Pro/Max MacBook Pro\n  * M5 MacBook Air\n  * Mac Studio\n  * Studio Display\n\n\n\nLink copied\n\nSHARE\n\n40 mins ago, By Michael Simon\n\n### Welcome to the Apple experience live blog!\n\nStarting this morning, Apple will unveil a variety of new products over the course of the next three days. We expect products to arrive at 9 am ET, so stick around for the news, come back for the analysis of what Apple releases, and check out our social media sites (Facebook, Threads, and Bluesky) to join the conversation.\n\nLink copied\n\nSHARE",
  "title": "Apple March event live blog: Every new product as it happens"
}