The sweetener wars enter a new phase as Splenda and Equal come under one roof

Heartland Food Products Group is making a decisive move to consolidate its position in one of food and beverage's fastest evolving categories. The owner of Splenda has agreed to acquire the Americas business of Whole Earth Brands, bringing a collection of established sweetener names including Equal, Whole Earth, Swerve and Chuker into its portfolio. Financial terms were not disclosed, but the transaction represents one of the most significant recent deals in the sugar reduction market. The post The sweetener wars enter a new phase as Splenda and Equal come under one roof appeared first on FoodChain Magazine.