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  "path": "/how-jumex-is-transforming-its-40-year-brand-legacy-in-the-us-into-a-bold-multi-category-and-multi-channel-growth-platform/",
  "publishedAt": "2026-05-06T09:31:01.000Z",
  "site": "https://foodchainmagazine.com",
  "tags": [
    "Beverages",
    "Insights",
    "Fruit",
    "Issue 211",
    "Jumex",
    "How Jumex is transforming its 40-year brand legacy in the US into a bold, multi-category and multi-channel growth platform",
    "FoodChain Magazine"
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  "textContent": "Celebrating real fruit, authentic flavors, and continuous innovation, the story behind Jumex is one of passion and progress. Established in Mexico in 1961, Jumex was founded with a vision to deliver the highest quality fruit beverages, and it has since grown into one of Mexico’s largest privately held beverage companies.\n\nThe post How Jumex is transforming its 40-year brand legacy in the US into a bold, multi-category and multi-channel growth platform   appeared first on FoodChain Magazine.",
  "title": "How Jumex is transforming its 40-year brand legacy in the US into a bold, multi-category and multi-channel growth platform"
}