Why the Popeyes x One Piece drop is bigger than a fast food promotion

Popeyes has built its reputation on product moments that travel far beyond the restaurant counter. From the viral chicken sandwich launch to a steady cadence of limited-time offers, the brand has shown a willingness to treat menu innovation as a cultural event. The post Why the Popeyes x One Piece drop is bigger than a fast food promotion appeared first on FoodChain Magazine.