Eurobike announces September return and venue shift for 2027

Eurobike, the largest cycling trade fair in Europe, has announced it will move to a September date for its 2027 edition and relocate to a new section of Messe Frankfurt. Organisers say the changes are part of a push for "clear B2B orientation and the return of leading bike brands". The show will take place from 1 to 3 September 2027, taking place in Halls 3, 4 and 5 on the eastern side of the Frankfurt exhibition centre. Organisers said the location offers improved opportunities for demo and test tracks. Eurobike names new management amid ongoing show resetEurobike organiser Fairnamic has announced new leadership from 1 January 2026, appointing Messe Frankfurt’s Philipp Ferger as managing director alongside Messe Friedrichshafen’s Stefan Mittag. Ferger and Mittag succeed long-time Eurobike chief Stefan Reisinger. Fairnamic said it also plans to add an “authorised representative” and a show director, with appointments forEscape CollectiveSuvi Loponen The announcements were made following a second meeting of Eurobike's newly formed advisory board, a 15-strong group of industry, workshop, retail and association representatives, who were presented with results from around 50 industry interviews and a survey on the show's format, which indicated the majority of the industry clearly favoured September dates. The news comes after months of turbulence surrounding the trade show. Major exhibitors withdrew from the 2026 edition amid mounting criticism over the show's direction, while industry bodies have indicated plans to establish a rival fair, raising questions about the long-term future of an event once considered among the most important in the cycling industry. The return to September directly addresses one of those criticisms. Eurobike had traditionally run in late August before shifting to mid-July in 2018, where it clashed with the Tour de France. When the show relocated from Friedrichshafen to Frankfurt in 2022, the dates moved earlier still; this year's edition runs from 25 to 29 June. The organisers said the full concept for the 2027 edition will be presented at this year's Eurobike in June. Alongside the format changes, Eurobike's ownership structure is also shifting. Messe Frankfurt will take over decision-making authority over the show within Fairnamic GmbH, the joint venture it has operated alongside Messe Friedrichshafen since 2021. Messe Friedrichshafen will focus its efforts on developing Aero, its aviation trade show.