Netcompany-Ineos still looking for a second co-title partner

The WorldTour's only British team entered a new chapter on Friday as petrochemical giant Ineos was joined by Danish IT company Netcompany as top-line title sponsor in time for the Giro d'Italia. But team management is reportedly still on the hunt for another co-title sponsor, which would replace Ineos in the team name.

"We have Netcompany as our first name-co title partner, but we're going back to market looking for a second co-title partner," Chief Commercial Officer Tom Hill said in a recent episode of the Leaders Worth Knowing podcast published 6th May. "Ineos will absolutely remain involved as a long-term backer, with a massive interest in cycling. That has never waned. Sir Jim [Ratcliffe] has a very passionate interest in cycling and has been a very fantastic supporter and backer.

"Ultimately, if we can broaden the financial base by having other partners in to help put investment into the team, create that virtuous circle of more investment, better riders, win more races, more sponsors. That is the next step for us, as of now."

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