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  "description": "Let's count some red flags. ",
  "path": "/tadej-pogacar-has-entered-his-crypto-ambassador-era/",
  "publishedAt": "2026-01-30T09:08:37.000Z",
  "site": "https://escapecollective.com",
  "tags": [
    "signed up as KuCoin’s global brand ambassador",
    "crypto exchange",
    "View this post on Instagram",
    "A post shared by Tadej Pogačar (@tadejpogacar)",
    "2023 Tour de France route reveal",
    "Subscribe now"
  ],
  "textContent": "To be the world’s best cyclist is, one imagines, something of a poisoned chalice. The endless demands on your time, being shuttled around the world at the behest of sponsors, being bothered on training rides – all of this is something that is part and parcel of being Tadej Pogačar. And then there are the brands that want you to endorse their thing. All things that add to the complication of life, but also usually come with some pretty hefty financial incentives attached.\n\nWhich is all to say – Tadej Pogačar is now all-in on a cryptocurrency trading platform, having signed up as KuCoin’s global brand ambassador, with the partnership announced in an event in Vienna yesterday. The partnership, according to a KuCoin press release, “marks the first time a top-tier global crypto exchange and a world-class professional cyclist have come together in a value-driven, trust-led partnership.”\n\nThose are certainly some words! So far, so good!\n\n>        View this post on Instagram            \n>\n> A post shared by Tadej Pogačar (@tadejpogacar)\n\n‘Trust’ is the key word throughout the press release, cropping up 13 times in a few paragraphs. Indeed, trust is apparently KuCoin's headline feature: “Trust, Proven by Performance” reads one headline in their marketing materials; “Trust First. Trade Next.” reads another. As is often the case with partnership announcements such as Pogačar's, both parties have offered carefully worded, ghost/AI-written quotes about how “trust is not declared, but earned through long-term performance, professionalism, and discipline” and how this is “a rare alignment of values between two leaders operating at the highest level of their respective fields.”\n\nOffering his own perspective on this mother of all synergies, Pogačar wants you to know that there are similarities between cycling and crypto, in that in cycling, “trust is built through preparation, consistency, and a relentless focus on safety [earned] over time, through performance and responsible decision-making under pressure\" and \"that mindset strongly resonates with how KuCoin approaches trust and security.”\n\nMeanwhile, the CEO of KuCoin, BC Wong, is pretty amped about the ways that “Tadej represents excellence achieved through discipline and consistency at the very highest level. At KuCoin, we apply the same principles as we continue to strengthen security, compliance, and governance — helping bring crypto to a broader, more mainstream audience.”\n\nWhy yes, this blazer __was__ last seen at the 2023 Tour de France route reveal.\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "Tadej Pogačar has entered his crypto ambassador era",
  "updatedAt": "2026-04-30T22:33:20.960Z"
}