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  "description": "A pivotal meeting suggests the Ivan Glasenberg-led TeamCo initiative is on the threshold of gaining a critical mass of support among teams. What happens next, however, is very much up in the air.",
  "path": "/pro-racings-latest-reform-project-is-gaining-momentum/",
  "publishedAt": "2026-04-23T20:34:14.000Z",
  "site": "https://escapecollective.com",
  "tags": [
    "Exclusive: WorldTour team owners are driving a new reform projectFrom the ashes of One Cycling comes another attempt to change pro road racing’s business model, led by two of the sport’s billionaires.Escape CollectiveChris Marshall-Bell",
    "Subscribe now"
  ],
  "textContent": "Kristof Ramon, Cor Vos\n\nA majority of men’s WorldTeams are predicted to become shareholders in a new company that hopes to finally force through transformative reform in professional road cycling.\n\nLed by six verbally committed seed investors, including billionaire Ivan Glasenberg (owner of the Pinarello-Q36.5 ProTeam) and superteams Visma-Lease a Bike and Lidl-Trek, TeamCo – a project that _Escape Collective_ exclusively revealed in January – has been in the works since last autumn, formed out of the ashes of the One Cycling project that was rejected by the International Cycling Union (UCI) last summer.\n\nExclusive: WorldTour team owners are driving a new reform projectFrom the ashes of One Cycling comes another attempt to change pro road racing’s business model, led by two of the sport’s billionaires.Escape CollectiveChris Marshall-Bell\n\nAccording to several sources within TeamCo – all of whom spoke anonymously as they were not authorised to speak on its behalf – it is expected that between 12 and 15 World and ProTeams will sign shareholder agreement contracts with TeamCo before the end of May, with the seed investors expected to invest €3,571,429 each to give the company a cash sum of €25 million from the outset. Equity was something that One Cycling never had.\n\nThough both TeamCo and One Cycling share the same principle ideas – namely: to improve commercial rights, improve financial sustainability for teams and pit the world’s best riders against each other more frequently – the key difference between the two ventures beyond the initial financing is that this time round it is team owners rather than managers who are leading the talks.\n\n _Escape Collective_ obtained two TeamCo draft documents, dated as recently as March 2026, that listed seven individuals and/or businesses as seed investors – people providing the required capital to a startup business in exchange for a percentage of the company’s share capital; in this instance, that amounts to a collective total of 5%. No money has yet been invested in TeamCo, and no documents have yet been signed. All of those investors – bar one – are said to still be involved. But the seventh investor whose name appeared in that March draft document – Sylvan Adams – told _Escape_ that he is not a part of the project, although how his name came to be included is an open question.\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "Pro racing's latest reform project is billionaire-led – and gaining momentum",
  "updatedAt": "2026-04-24T06:26:32.809Z"
}