Pon.Bike 2025 revenue stays stable at €2 billion

Pon Holdings, the Dutch family-owned conglomerate that owns more than 20 bicycle brands, including Cannondale, Cervelo, Santa Cruz, Focus and Gazelle, has reported that its Pon.Bike division revenue was around €2 billion in 2025. The figures, first published by Bike Europe, show that the group stayed profitable through what it described as another turbulent year. For the last three years, Pon's results have stayed relatively stable; in 2023 the company reported a peak €2.3 billion in revenue, while in 2024, the figure was €2.1 billion. In 2025, over half of Pon.Bike's sales came from e-bikes, and across its portfolio, the company launched more than 20 new models. Pon to appoint new CEO after 15 years under SmalbraakPon Holdings – the Dutch conglomerate which owns Cervelo, Cannondale, Focus and other cycling brands – has announced a leadership change, as its long-time chief executive Janus Smalbraak will step down after 25 years at the company. His successor is Christian Dahlheim, currently CEO of Volkswagen Financial Services, who will take theEscape CollectiveSuvi Loponen Pon does not expect either the automotive – it is the importer for several car brands, including Volkswagen and Audi – or the bike market conditions to improve in 2026, and instead highlighted focus on "programs to improve efficiency". This was the view of the new Pon Holdings CEO Christian Dahlheim, who took on the role on 1 April 2026 following Janus Smalbraak, who spent 26 years at Pon, and 15 as its CEO.