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  "description": "Chris Froome is back in the news, but it's not to confirm he's retired from pro cycling despite having no contract since the close of 2025. Instead, he's got a new job as chief innovation officer at French company Vekta, an AI training platform that analyses training data and can be used to calculate power zones and monitor stress.\n\n\"I’ve spent my career inside some of the most advanced performance environments in sport, and I’ve seen both the strengths and limitations of existing tools,\" Froome",
  "path": "/froome-has-a-new-job-but-hes-yet-to-confirm-hes-retired-from-pro-cycling/",
  "publishedAt": "2026-03-24T11:45:22.000Z",
  "site": "https://escapecollective.com",
  "tags": [
    "press release shared with Cycling Weekly"
  ],
  "textContent": "Chris Froome is back in the news, but it's not to confirm he's retired from pro cycling despite having no contract since the close of 2025. Instead, he's got a new job as chief innovation officer at French company Vekta, an AI training platform that analyses training data and can be used to calculate power zones and monitor stress.\n\n\"I’ve spent my career inside some of the most advanced performance environments in sport, and I’ve seen both the strengths and limitations of existing tools,\" Froome said in the press release shared with Cycling Weekly. \"What drew me to Vekta is the team’s ambition to build something that genuinely reflects how athletes train, race and adapt over time. For me, this is about rolling up my sleeves and helping build what comes next in performance, and I’m very excited to get stuck in.\"\n\nThis would not be the first time the seven-time Grand Tour winner has got involved with a cycling tech brand, but this looks like being a more hands-on position than his previous ambassador roles. It's understood that his new role with Vekta is not full-time, but will involve product development and chairing an athlete advisory board. The platform, which only launched in spring 2025, is already working with a number of WorldTeams including Decathlon-CMA CGM, Groupama-FDJ United, Jayco-AlUla and Lidl-Trek.",
  "title": "Froome has a new job, but he's yet to confirm he's retired from pro cycling",
  "updatedAt": "2026-03-24T11:45:22.888Z"
}