{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreia2tsjjvtxq3i3ec76bf3oohbhxv7mrpildxikga4l5374ksjc64q",
    "uri": "at://did:plc:jcu7nrruxovhg3q5vlsnw3wt/app.bsky.feed.post/3mgnfididnhk2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreif6k3qkjomlyadgswodkahlksjhsqpxatjzoiuh7felbr7jzz7uvy"
    },
    "mimeType": "image/jpeg",
    "size": 367958
  },
  "description": "As payrolls among the sport's top teams soar, the squad that once wielded the peloton's biggest budget is hoping to get back on terms with its rivals.",
  "path": "/the-ineos-grenadiers-have-reportedly-found-a-new-sponsor/",
  "publishedAt": "2026-03-09T17:37:44.000Z",
  "site": "https://escapecollective.com",
  "tags": [
    "_Cyclingnews_",
    "Inside the budgets of the richest and poorest WorldTour teamsTop men’s pro teams have become far richer the past few years, but a widening gap to the rest could be trouble for the sport.Escape CollectiveJoe Lindsey",
    "Subscribe now"
  ],
  "textContent": "Cor Vos\n\nAccording to _Cyclingnews_ and _La Gazzetta dello Sport_ , the Ineos Grenadiers have made a deal with an as-of-yet unnamed partner that will come aboard as a title sponsor during the upcoming Tour de France. The new arrival has reportedly agreed to a commitment of €20 million a year over the next five years.\n\nThe incoming sponsor is apparently a Denmark-based tech company and will bring an influx of cash to supplement the commitment from Ineos. The British chemical giant will continue to own the team, with TotalEnergies potentially continuing their support as well.\n\nInside the budgets of the richest and poorest WorldTour teamsTop men’s pro teams have become far richer the past few years, but a widening gap to the rest could be trouble for the sport.Escape CollectiveJoe Lindsey\n\nThe combined commitments could reach €50 million, a total that team brass hopes will make them more competitive as multiple teams in the pro ranks have caught and surpassed the British outfit that once wielded the sport's biggest budget – and that once put up the results to match those deep pockets, results that have proved elusive in recent seasons. The squad formerly known as Team Sky was estimated to have a budget in the ballpark of €40 million at the tail end of its dominant stretch in the 2010s; UAE Team Emirates-XRG is now estimated to have a budget of roughly €60 million.\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "The Ineos Grenadiers have reportedly found a new sponsor",
  "updatedAt": "2026-03-09T17:37:46.322Z"
}