Rouleur, Passoni owner joins Campagnolo board of directors

Campagnolo

Campagnolo's attempted comeback took another step today with the announcement that Matteo Cassina will join the company's board of directors. Cassina, who previously had a career in finance with companies like Goldman Sachs, Citadel and Nasdaq Europe, is the majority owner of Rouleur and high-end framebuilder Passoni, as well as an investor in Zwift and the cycling creative agency Conductor.

Campagnolo said the move bolsters the company's position as it navigates the post-COVID-19 bike boom and bust. The company had struggled in recent years, losing market share in its flagship high-end road segment as bike brands increasingly opted for Shimano and SRAM groupsets; it's relatively rare to find a stock bike equipped with Campagnolo. The brand's high-end road visibility has also taken a hit as its presence in the WorldTour dwindled to a single team, Cofidis, which is now relegated to the sport's second division. And a 2023 overhaul of its electronic Super Record Wireless group fell so flat the company quickly followed with a significant refresh last year.

Lucky 13: Is Super Record Wireless finally the groupset it should have been?Just two years after Campagnolo’s flagship road group went wireless, a refresh suggests the improvements are more than just a thumb shifter comeback and an extra cog.Escape CollectiveRonan Mc Laughlin

According to the company's own financial reports, it saw a 39% decline in revenue from 2023-2024, marking an operating loss of €15 million in 2024. As the newsletter Money In Sport noted in a recent post on the bike industry's health, that was an outlier among otherwise stable Italian bike brands.

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