Sidi launches spring/summer collection with new US direct-sales option

Italian footwear brand Sidi officially launched its 2026 lineup this week alongside a new website for the US market that offers direct-to-consumer sales for the first time. The move also brings Sidi's full range of road, gravel and mountain shoes to North America. Sidi shoes have been partly available in the US, but this marks the first full-line offering since it parted ways with longtime distributor Veltec Sports more than 15 years ago (Veltec closed down in 2011). Among the new and redesigned shoes are the Shot 3 and Genius X Wyve road shoes and the Dominator X mountain shoe. The new Millenium Fit, now standard across the line, uses a wider forefoot. The old Mega wide-last version continues in some shoes in the line. The new web site offers direct sales, with the option to ship to home or a local retailer for pickup. Fulfillment will be managed by Quality Bicycle Products, Sidi's exclusive new North American distributor. The new site is at https://cycling.sidisport.us