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Apple TV wins bidding war for Armstrong biopic

Escape Collective February 27, 2026
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Less than a month after the announcement of the development of a new Lance Armstrong biopic, Deadline reports that Apple TV – formerly Apple TV+ – has won the bidding war.

Apple took a more active role in the film industry in 2019, primarily as a source of funding for production and distribution for films, i.e. the creative impetus comes from outside. Apple's film 'originals' have included Oscar darlings CODA , Killers of the Flower Moon and this year's F1, which was name-checked in the original release about this latest Armstrong project.

"[The film will combine] elements of F1 The Movie and Martin Scorsese’s Raging Bull and Wolf of Wall Street , and will cover the life and career of Armstrong, capturing the highs and lows of his extraordinary journey.”

A major new Lance Armstrong biopic is coming – this time, with his blessingArmstrong has released life rights to the Hollywood production, with Austin Butler set to star and an Oscar-nominated director in the driving seat.Escape CollectiveKit Nicholson

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