Le Col bought by Austrian tennis group

Austrian sports apparel and equipment group HEAD has acquired British cycling apparel brand Le Col from Puma Private Equity. In a press release published on Tuesday, Le Col's former owner said they are "pleased to have exited Le Col to such a strong counterparty." HEAD will run the company as part of its sports division in Milan, Italy. Le Col was founded by former pro Yanto Barker in 2009, and built its name with mainly road cycling kit. In recent years, it's been plagued with financial trouble, cutting SKUs, and pausing its footwear products. It's been controlled by private equity firm Puma since 2018. Barker stepped down from his position as the company director in October 2025.