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  "description": "\"You need to sell Point C: the concrete, vivid destination you will take yourself, your team, and your company to over the next twelve to twenty-four months.\"",
  "path": "/to-reach-your-big-goal-you-need-to-sell-where-youre-heading-next/",
  "publishedAt": "2026-05-28T13:14:42.000Z",
  "site": "https://werd.io",
  "tags": [
    "Know Your Point C, by Corey Ford"
  ],
  "textContent": "Link: Know Your Point C, by Corey Ford\n\nThere’s so much packed into this idea:\n\n> “You started at Point A. Now you're at Point B. To reach your big goal, you don't just need to paint a picture of the long-term vision. You need to sell Point C: the concrete, vivid destination you will take yourself, your team, and your company to over the next twelve to twenty-four months.”\n\nI’ve worked with so many teams where the Point C is essentially defined as: “continue existing”. And on one level, sure, it may be a good idea to find a sustainable path and keep plugging along. But how are you supposed to rally your team and community around that vision? It becomes an argument for treading water, and worse, a way to avoid making an opinionated decision about where the team should head.\n\nEvery team needs a mission (why it exists in the first place), a vision (the world it intends to create), and a strategy (the concrete steps to get there). The Point C is a well-defined, strategic, coherent lily pad on the way to that vision. Corey calls it the next fundable lily pad: what “fundable” means probably varies on your context, but it’s always a big decision milestone for your team.\n\nNot every team finds it easy to know where it’s going. I like Corey’s point about prototyping potential futures, and particularly the way it should be undertaken as a collective activity. Implicit is that there needs to be an underlying “why”: _why_ is this the Point C that this team needs to head to? What will you be able to do from there? Is this anchored in the needs of your community — the people you’re trying to serve? Does it hang together as a vision that improves their lives, serves the needs of your business, and inspires the team who will make it real?\n\nAnd it’s worth asking: who on your team is empowered to define this? Is anyone? And if the answer is “no”, how might that change?",
  "title": "To reach your big goal, you need to sell where you're heading next",
  "updatedAt": "2026-05-28T13:17:15.474Z"
}