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  "path": "/frequently-distracted-blame-it-on-this-secret-brain-rhythm/",
  "publishedAt": "2026-03-04T14:15:56.000Z",
  "site": "https://scitechdaily.com",
  "tags": [
    "Science",
    "ADHD",
    "Cognitive Science",
    "Neuroscience",
    "Psychology",
    "University of Rochester Medical Center"
  ],
  "textContent": "New research suggests that attention does not remain steady, but instead cycles rhythmically several times per second. Scientists may be closer to understanding why pop-ups and notifications are so hard to ignore. New research suggests that attention does not remain steady. Instead, it fluctuates in a rapid cycle, shifting focus about seven to ten times [...]",
  "title": "Frequently Distracted? Blame It on This Secret Brain Rhythm"
}