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  "path": "/theres-never-been-an-easier-time-to-boycott-microsoft-the-most-boring-video-game-publisher-in-the-business",
  "publishedAt": "2026-06-10T15:07:59.000Z",
  "site": "https://www.rockpapershotgun.com",
  "tags": [
    "Microsoft",
    "Xbox Game Studios",
    "for many reasons",
    "dealings with the Israeli military",
    "Read more"
  ],
  "textContent": "When I talk to other journalists and random bus stop strangers about the idea of divesting from Microsoft and Xbox - worth doing for many reasons besides the company's dealings with the Israeli military - there is often an air of learned helplessness, a kind of deer-in-headlights mentality. Microsoft's gaming biz is too huge to ignore. They own so much. They own a lot of the malarkey that gets eyeballs. Which I can confirm, based on day-to-day experience of traffic stats. Still, I would argue that they do not have any momentum with the things they own, and to be frank, a fair whack of their stuff does sod-all traffic for us. Microsoft today are institutionally incapable of being intriguing. As such, an _extremely_ indulgent way of thinking about the BDS boycott is to treat it as positive encouragement to seek intrigue elsewhere.\n\nRead more",
  "title": "There's never been an easier time to boycott Microsoft, the most boring video game publisher in the business"
}