{
  "path": "/a/3midkekcoub23-zero-to-one-notes-on-startups-or-how-to-build-the-future",
  "site": "at://did:plc:itdn7jfijsrb2zf6ufjfwjdm/site.standard.publication/3mi2dm2b7ps2b",
  "$type": "site.standard.document",
  "title": "Zero to One: Notes on Startups, or How to Build the Future",
  "content": {
    "$type": "app.offprint.content",
    "items": [
      {
        "$type": "app.offprint.block.image",
        "image": {
          "$type": "blob",
          "ref": {
            "$link": "bafkreif4e4dulqbb34vpnybad5xldkmfi5pjgp4qy4au3iwdhoqxrq4zju"
          },
          "mimeType": "image/jpeg",
          "size": 21478
        },
        "alignment": "center",
        "aspectRatio": {
          "width": 316,
          "height": 475
        }
      },
      {
        "$type": "app.offprint.block.text",
        "plaintext": "Zero to One is a powerful reminder that evolution isn't enough; true innovation requires a leap into the unknown. Thiel’s core message is that \"vertical progress\" comes from creating something entirely new—moving from 0 to 1—rather than simply competing in an existing market.It feels a bit like a time capsule now. While the mindset is still essential, some examples haven't aged perfectly, and the total lack of AI mentions feels like a glaring omission in today's landscape. However, the book's challenge to founders remains: if you want to build a business that truly matters, you have to escape competition by creating a unique \"monopoly\" of the new."
      },
      {
        "$type": "app.offprint.block.text",
        "plaintext": ""
      },
      {
        "$type": "app.offprint.block.heading",
        "level": 1,
        "plaintext": "🔗Links"
      },
      {
        "href": "https://www.goodreads.com/book/show/18050143-zero-to-one",
        "$type": "app.offprint.block.webBookmark",
        "title": "Zero to One: Notes on Startups, or How to Build the Fut…",
        "preview": {
          "$type": "blob",
          "ref": {
            "$link": "bafkreif4e4dulqbb34vpnybad5xldkmfi5pjgp4qy4au3iwdhoqxrq4zju"
          },
          "mimeType": "image/jpeg",
          "size": 21478
        },
        "siteName": "Goodreads",
        "description": "If you want to build a better future, you must believe …"
      },
      {
        "href": "https://bookhive.buzz/books/bk_RsGCMBRCN58MJ3h48vzh",
        "$type": "app.offprint.block.webBookmark",
        "title": "Zero to One: Notes on Startups, or How to Build the Fut…",
        "preview": {
          "$type": "blob",
          "ref": {
            "$link": "bafkreif4e4dulqbb34vpnybad5xldkmfi5pjgp4qy4au3iwdhoqxrq4zju"
          },
          "mimeType": "image/jpeg",
          "size": 21478
        },
        "siteName": "Goodreads",
        "description": "If you want to build a better future, you must believe …"
      },
      {
        "$type": "app.offprint.block.text",
        "plaintext": ""
      }
    ]
  },
  "description": "📘by Peter Thiel (2014)",
  "publishedAt": "2026-03-31T06:41:04+00:00",
  "textContent": "Zero to One is a powerful reminder that evolution isn't enough; true innovation requires a leap into the unknown. Thiel’s core message is that \"vertical progress\" comes from creating something entirely new—moving from 0 to 1—rather than simply competing in an existing market.It feels a bit like a time capsule now. While the mindset is still essential, some examples haven't aged perfectly, and the total lack of AI mentions feels like a glaring omission in today's landscape. However, the book's challenge to founders remains: if you want to build a business that truly matters, you have to escape competition by creating a unique \"monopoly\" of the new.\n\n🔗Links"
}