{
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    "uri": "at://did:plc:ikhbqe25264qbvl4neoirh37/app.bsky.feed.post/3mo7a53khph52"
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  "description": "This \"item\" is formatted for both reading as an article and being shared as a social media post. This text is from the \"excerpt\" field, allowing for a summary to be displayed to social news readers (commonly known as the microblogging format). Click through (or scroll up) for the full article text.",
  "path": "/this-article-is-apnative/",
  "publishedAt": "2026-06-13T21:46:18.000Z",
  "site": "https://democracyofreach.org",
  "textContent": "#APnative is my term for an \"item\" that is actually both an article (or other kind of creative work) and a social media post using the ActivityPub protocol. It can be read like a normal article or blog post...but also boosted, favorited and replied to on the fediverse or social web. The entire article itself can go viral, not just social media posts that link to the article. Anyone can share the article itself with others, eliminating the need to create social media posts on multiple corporate platforms that link to it. The author retains both control of the work on their own site and can see all the boosts, favorites and replies in one place on their own site. Basically, this merges the open web with social media.\n\nMy read of the history here is that the open web began with websites that were hand coded and not regularly updated. But then many were, giving us blogs. Instead of having to visit many different sites regularly to see what was new, the RSS format was developed to allow us to use a feed reader app to notify us when there was new content on any of the sites we were interested in. Then companies convinced many of us to use their sites instead, and we got social media. The boost, an innovation over RSS of being able to share someone else's content in place of your own, allowed for virality when lots of people repeated the process. But using other people's platforms locked us into their rules and they limited how much we could share. The owners could control who saw what. They mined our data and inserted ads. Over time, they pushed for the use of algorithms they controlled over the attention democracy allocated by human boosts.\n\nWe still need to figure out the money, but having articles also be natively open social is a huge step forward. A reclaiming and improvement on what originally inspired so many. It's the killer app for the social web. It's the reason for creators to embrace decentralized social media. And with them, comes the people that love their work. This \"item\" was created with Ghost, but WordPress can do this too. Imagine all word publishing tools embracing it. Then podcasts, video and music too.\n\nPublish whatever you want on your site and your followers immediately see it. They can share, favorite or comment on it directly and you see it all on your site. Everything in one place, all under your control. No middlemen.\n\nMaking this the default for all media, allowing all creators to be fully independent forever, is why everyone needs to be on the fediverse. We can only do this together.\n\n",
  "title": "This Article Is AP (ActivityPub) native.",
  "updatedAt": "2026-06-14T18:21:09.574Z"
}