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  "path": "/footwear-news/shoe-industry-news/on-football-shoes-launch-details-world-cup-1239033870/",
  "publishedAt": "2026-06-25T20:00:46.000Z",
  "site": "https://wwd.com",
  "tags": [
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  "textContent": "This comes just days after the company noted it was getting into Hyrox, the rapidly growing sport of hybrid fitness racing.",
  "title": "On Isn’t Launching Football Shoes, At Least Not Yet, Despite World Cup Fever"
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