{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreibbj6oposnrfxh5w4xfjvlwtw3dbgjf722kdcpdnl7q7wudshwb2a",
    "uri": "at://did:plc:ij2kpfuhdcg3t367deqys732/app.bsky.feed.post/3mp3uuqcnk2w2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreicjtbqxpms522xposhi7ou64p7fi3fylbyt5rfvprwsvmhumf67pm"
    },
    "mimeType": "image/jpeg",
    "size": 40935
  },
  "path": "/fashion-news/fashion-features/dsquared2-bad-gyal-first-ever-global-brand-ambassador-music-1239028457/",
  "publishedAt": "2026-06-25T04:00:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Fashion Features",
    "brand ambassadors",
    "Dsquared2",
    "Italy",
    "Music",
    "Spain"
  ],
  "textContent": "Chief executive officer Chiara Baravalle explained why the brand zeroed in on the Spanish singer and songwriter for the role.",
  "title": "EXCLUSIVE: Dsquared2 Names Bad Gyal Its First Global Brand Ambassador"
}