{
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  "path": "/sourcing-journal/sj-denim/levis-viral-fifa-stadium-branding-controversy-world-cup-1239011017/",
  "publishedAt": "2026-06-15T18:00:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "SJ Denim",
    "Levi's",
    "social media",
    "World Cup"
  ],
  "textContent": "During the World Cup, Levi's Stadium will officially operate under the temporary name San Francisco Bay Area Stadium.",
  "title": "Levi’s Plays Into Viral FIFA Stadium Branding Controversy"
}