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  "path": "/business-news/business-features/spotify-gen-z-report-music-brand-loyalty-trends-1239003612/",
  "publishedAt": "2026-06-09T22:47:35.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Business Features",
    "Consumer Behavior",
    "Generation Z",
    "Health",
    "Music",
    "wellness"
  ],
  "textContent": "The streaming service's 2026 \"Culture Next\" report looks at how the next generation is showing up on the platform based on music, podcasts, playlists and more.",
  "title": "EXCLUSIVE: Spotify’s Gen Z Report Unveils Trends Driving Music, Culture and Brand Loyalty"
}