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  "path": "/business-news/marketing-promotion/american-eagle-campaign-lamine-yamal-soccer-world-cup-1239002074/",
  "publishedAt": "2026-06-10T04:01:00.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Marketing and Promotion",
    "American Eagle",
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  "textContent": "The brand signed the 18-year-old from FC Barcelona and the Spain National Team as a global ambassador in January.",
  "title": "American Eagle Unveils First Campaign With Soccer Star Lamine Yamal"
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