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  "path": "/pop-culture/culture-news/world-cup-2026-brand-collaborations-1238984935/",
  "publishedAt": "2026-06-04T19:51:42.000Z",
  "site": "https://wwd.com",
  "tags": [
    "Culture News",
    "Adidas",
    "Kith",
    "shop",
    "Sourcing Journal",
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  "textContent": "Aerie and I.Am.Gia, among other brands, are embracing the World Cup craze.",
  "title": "Brands and Labels Celebrating the 2026 FIFA World Cup: Levi’s, Guinness, Adidas and More"
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